
Even though many businesses use paid advertising, social media, and other platforms to drive traffic to their websites, organic search is still the primary source of website traffic. High SEO ranking will increase the authenticity of your business. The higher your position in organic results is, the more likely your website will be visited.
SEO leads to the improved user experience, which is not only the key determinant of your bounce rate but also one of the factors that help search engines identify your website.