SAS Group is of the leading retailers in the territory of South Caucasus. It has a chain of fast-growing supermarkets in Armenia.
The goal of the brand
The team of SAS Group was looking for some help in developing its marketing and IT strategies in order to represent itself in a high position in the Armenian Market.
The actions of ACHIGO
By investigating the local supermarkets, implementing competitive analysis and thoroughly analyzing the findings, ACHIGO created the SWOT analysis for SAS Group and came up with the list of detailed recommendations that would help the company be a few steps ahead of their competitors. Those recommendations were communicated to the team of SAS Group during a number of face-to-face meetings.
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