REYMA Armenia is a chain of shops for kids which presents clothing, shoes, toys, accessories, etc.
The goal of the brand
The team of Reyma was looking for some help in developing its marketing strategy in order to represent itself in a high position in the Armenian market and increase brand awareness.
The actions of ACHIGO
By investigating the Armenian market, implementing competitive analysis and thoroughly analyzing the findings, ACHIGO created the SWOT analysis for SAS Group and came up with the list of detailed recommendations that would help the company be a few steps ahead of their competitors. After the approval, we developed the marketing strategy which included the content plan for social networks (mainly Facebook and Instagram) as well.
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