Pepsi is a famous carbonated soft drink which is manufactured by the well-known snack and beverage corporation PepsiCo and is exported to more than 200 countries worldwide.
The goal of the brand
By applying to our marketing agency, Pepsi sought to learn about the peculiarities of the Armenian market and then create an effective advertising campaign strategy which would please the target audience and boost the sales.
Advertising Campaign Strategy
The actions of ACHIGO
ACHIGO systematically gathered data about the Armenians by digging deep into their demographics, habits, lifestyle, beliefs, interests, and activities. With the help of face to face interviews, surveys (more than 1000 participants) and focus group discussions, we were able to get a comprehensive understanding of the Armenian market and develop an advertising campaign strategy which proved to meet the expectations of the client.
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