Millennium Challenge Corporation is an independent foreign aid agency created with bipartisan support by the US Congress in 2004.
The goal of the brand
When getting ready to introduce one of its projects to Armenia, Millennium Challenge Corporation needed a strong marketing strategy to reach out the right audience.
Marketing Strategy Development
The actions of ACHIGO
ACHIGO, as a full-service digital marketing agency, went through the specifically defined stages that are essential for developing an effective marketing strategy. By setting the project’s main goals, conducting market research and creating buyer personas, we defined a number of target audiences that the project should be directed to. Our centric approach guaranteed the desired level of project promotion and success.
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