Jack Daniel’s is the most famous brand of Tennessee whiskey and the world’s top-selling American whiskey.
The goal of the brand
Jack Daniel’s was looking for a marketing agency which would help them build strong relationships with prospects and customers as well as improve its online reputation.
Online Reputation Management
The actions of ACHIGO
ACHIGO knew that one of most effective ways to address those business goals is event marketing. By applying the inbound event marketing strategy and organizing online and offline events, we were able to target the specific audience and establish in-person and real-time engagement. With social listening we were tracking the activities of customers and in parallel increasing brand’s reputation.
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