CS50x Armenia was the introduction of the famous Harvard course to Armenia in the form of a large-scale event.
The goal of the brand
The team of CS50x wanted to increase the awareness of the upcoming event and communicate the mission to the public.
Social Media Marketing
ACHIGO put stress on the social networks and developed the social media marketing strategy which spread the relevant information about the phenomenal event and encouraged the public to become a part of it. We positioned CS50x as an event that breaks the stereotypes that had been formed around software development.
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