RE-SEGMENTING THE ARMENIAN IT MARKET WITH BITSCHOOL
Bitschool is an IT and a management school which provides customized courses to pupils (9-15 y.o.) and adults.
The goal of the brand
As a newly established organization Bitschool needed to position itself in the market, build strong brand awareness and create a strong marketing strategy to attract people to the school.
Social Media Marketing
The actions of ACHIGO
Bitschool applied to our agency with just a rough idea and trusted the whole process of marketing from branding to the SMM strategy creation and implementation to ACHIGO. We came up with the name, logo, slogan, marketing strategy, and also developed the official website for the school. As a result, Bitschool got brand awareness throughout the whole scale of Armenia and strong positioning in the minds of the public.
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