Conversion Rate Optimization: Definition, Role and Stages

If you want to increase the traffic to your website, Conversion Rate Optimization is something you need. CRO is the process of turning the visitors of your website to your potential customers who will take the desired action.The main goal of every business must be creating value for its customers. That means to adopt changes […]

WHAT IS INBOUND MARKETING AND INBOUND METHODOLOGY?

You have probably heard the term “Inbound Marketing.” But do you know what is hidden behind that term? Inbound marketing is the practice of attracting new customers by sharing helpful and relevant content and adding value at every stage of their buyer journey. In contrast to outbound marketing, which has a lot of interruption, inbound […]